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KMID : 0877120110240020135
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Journal of Korean Medical History
2011 Volume.24 No. 2 p.135 ~ p.143
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The Current Status of Traditional Medicine and CAM’s Events Abroad and its Implications for 2013 SanCheong Expo
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Kwon Oh-Min
Park Sang-Young
Kang Yeon-Seok
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Abstract
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The market of conferences and expos of traditional/ complementary and alternative medicine has not been mature enough while interests in those medicines are growing fast. Meanwhile, some related events in Europe, North America, and Asia, held on regular basis, have reached to the international level in size, such as CAMExpo The Complementary, Natural & Healthcare Show in Europe, Integrative Healthcare Symposium in North America, Ayurveda Congress & Arogya Expo in India, International Conference and Exhibition of the Modernization of Chinese Medicine & Health Products in Hong Kong.
Those events have been held for 10 years or so, initiated their own features, and secured their own regular booth exhibitors and visitors. They open the homepage on the internet one or two years before their events are held and vigorously advertise their events on yearly basis. To succeed in, and bear fruits from, the 2013 World Traditional Medicine Expo in Sancheong, it is needed to analyze strong points of the events above and benchmark a practical timeline and technical roadmap to the 2013 Expo from them.
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KEYWORD
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Expo, Traditional medicine, CAM, complementary and alternative medicine, Oriental Medicine, Korean Medicine, Medical Tourism
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